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Call out extensions - How to Use?

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

My product offers 15 days free trial, 24x7 support , etc.. If I use these terms as Call out extensions, should I not include these terms while writing the ad copies. What if I include these terms in ad copies and still use these terms as Call out extensions. 

 

Also I assume that call out extensions will be shown only for Top position ads, so is it advisable to include these terms while writing ad copies also?

 

Please advice!

 

Thanks,

Davis

2 Expert replyverified_user
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Solution
Accepted by topic author Davis
September 2015

Re: Call out extensions - How to Use?

Explorer ✭ ☆ ☆
# 2
Explorer ✭ ☆ ☆

Hi Davis,

 

You can use Call out extensions till they are under the policies (here)

 

Call out extensions is great feature by Adwords

 

Get more information about the product - https://support.google.com/adwords/answer/6079510?hl=en

 

Thanks

Kushal

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Marked as Best Answer.
Solution
Accepted by topic author Davis
September 2015

Re: Call out extensions - How to Use?

Top Contributor
# 3
Top Contributor

Hi Davis,

 

To follow with Kushal above, you cannot use duplicate content in terms of ad text, sitelinks or call out extensions. They should ideally be unique as far as the policy is concerned.

 

Callout.png

 

Pankaj

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Davis
September 2015

Re: Call out extensions - How to Use?

Explorer ✭ ☆ ☆
# 2
Explorer ✭ ☆ ☆

Hi Davis,

 

You can use Call out extensions till they are under the policies (here)

 

Call out extensions is great feature by Adwords

 

Get more information about the product - https://support.google.com/adwords/answer/6079510?hl=en

 

Thanks

Kushal

Marked as Best Answer.
Solution
Accepted by topic author Davis
September 2015

Re: Call out extensions - How to Use?

Top Contributor
# 3
Top Contributor

Hi Davis,

 

To follow with Kushal above, you cannot use duplicate content in terms of ad text, sitelinks or call out extensions. They should ideally be unique as far as the policy is concerned.

 

Callout.png

 

Pankaj

Re: Call out extensions - How to Use?

Follower ✭ ✭ ☆
# 4
Follower ✭ ✭ ☆
Thanks Kushal and Pankaj. It was helpful!

Davis

Re: Call out extensions - How to Use?

Top Contributor
# 5
Top Contributor
Also, if you can use a related keyword integrated according to the policies in your callouts, you can expect to see some significantly improved CTRs.

Also, a little tip... make your ad text and sitelink extensions camel case but your callouts lower case. We've seen better results doing this.

Re: Call out extensions - How to Use?

Follower ✭ ✭ ☆
# 6
Follower ✭ ✭ ☆
Thanks Dave for the tip Smiley Happy