Call out extensions - How to Use?
My product offers 15 days free trial, 24x7 support , etc.. If I use these terms as Call out extensions, should I not include these terms while writing the ad copies. What if I include these terms in ad copies and still use these terms as Call out extensions.
Also I assume that call out extensions will be shown only for Top position ads, so is it advisable to include these terms while writing ad copies also?
You can use Call out extensions till they are under the policies (here)
Call out extensions is great feature by Adwords
Get more information about the product - https://support.google.com/adwords/answer/6079510?hl=en
Re: Call out extensions - How to Use?
Also, a little tip... make your ad text and sitelink extensions camel case but your callouts lower case. We've seen better results doing this.