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Call extensions - best practices

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# 1
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I have question about difference between platform targeting on mobile and all devices in one campaign. What is better when I have one phone number?


When I have this extension in campaign, is it better to have two extensions - one for all devices and one for mobile and then segment and see from what device visitors called? Or simply only mobile device?


Thank you




1 Expert replyverified_user
Marked as Best Answer.
Accepted by topic author Tomas M
January 2017

Call extensions - best practices

Top Contributor
# 2
Top Contributor

My preference is to allocate / assign one number and segment by call types.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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