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Call Reporting.

Badged Google Partner
# 1
Badged Google Partner

I have noticed in the call details I 22 missed calls.  From my understanding, if Google AdWords’ call details show a missed call, it means the number was dialled but not answered. Is there any way a call labelled ‘missed call’ in Google AdWords, was the user clicking on the ad and then not following through and completing the call?

Call Reporting.

Badged Google Partner
# 2
Badged Google Partner

This is what the Google Rep has told us.

 

To Clarify the call details reporting: 

  • If a call comes in and the phone starts ringing - but the user hangs up before the call is picked up - that's a missed call.
  • As soon as the call is picked up whether by human or IVR - even if it gets hung up after a second, that is a received call.
  • In addition to this, a call may be considered a "conversion".  This happens when the length of the call reaches a certain amount of time - I believe by default it is 60 seconds.  But on this parameter, we - the Adwords users - can configure that time.  We use 45 seconds as the min time.

 

Just looking for someone to confirm this for me.