Call Only Campaign not Responding
I am running call campaign and from last week, getting clicks very high cpc based but no call. I am unable to understand, why people don't call me...
Please provide suggestion...
Re: Call Only Campaign not Responding
I had misunderstood what actually happens with this type of campaign and it may be that you are in the same situation.
Initially I had thought that when a person clicked on the ad it triggered a phone call. It doesn't. When they click on the ad - and at this point you pay for the click - the phone app opens up with the number pre-entered. The visitor still has to then initiate the call.
With some of my clients I was getting plenty of people clicking on the ads but no-one placing the call.
It may well be that the call is simply "too soon" the user is not prepared to make contact but was clicking on the ad to visit the website....
With other clients - and it clearly depends upon the type of client - call only is working better - but there is still not a direct link between the click and the call.
Use the Google tracking number to see what proportion of the clicks are calling to determine if this can work for you in terms of ROI.