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Calculation of Average CTR for two Campaigns or Adgroups

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hi,

I want to know that how to calculate average CTR for two campaigns or Adgroup.

 

Suppose Campaign A has 100 impressions and 5% CTR

And Campaign B has 1000 impressions and 2% CTR

than how to calculate Average CTR of Campaign A and Campaign B.

2 Expert replyverified_user
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Accepted by topic author reenu s
October 2015

Re: Calculation of Average CTR for two Campaigns or Adgroups

Rising Star
# 2
Rising Star
Hi Reenu,

CTR is Clicks/Impressions so another way to calculate the avg CTR is Sum the total Clicks and Impressions for A and B then (divide the total click by total impressions) then multiply by 100, for Avg CTR %

Regards
Archit, AdWords Rising Star, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author reenu s
October 2015

Re: Calculation of Average CTR for two Campaigns or Adgroups

Rising Star
# 2
Rising Star
Hi Reenu,

CTR is Clicks/Impressions so another way to calculate the avg CTR is Sum the total Clicks and Impressions for A and B then (divide the total click by total impressions) then multiply by 100, for Avg CTR %

Regards
Archit, AdWords Rising Star, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

Re: Calculation of Average CTR for two Campaigns or Adgroups

Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆
Hi Archit,
Is it confirm solution of it?

Re: Calculation of Average CTR for two Campaigns or Adgroups

Rising Star
# 4
Rising Star
Yes, it is the proper way to calculate the Avg CTR rather than adding all the CTRs (campaign wise/adgroup wise) and then dividing by the number of campaigns/Adgroups.

Regards
Archit, AdWords Rising Star, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

Re: Calculation of Average CTR for two Campaigns or Adgroups

Follower ✭ ✭ ☆
# 5
Follower ✭ ✭ ☆

Thanks Dear.. Smiley Happy

Re: Calculation of Average CTR for two Campaigns or Adgroups

Top Contributor
# 6
Top Contributor
Hi Reenu,

There's really only one way to accurately calculate the average CTR, total clicks divided by the total impressions. Adding all the CTR's and dividing by the number of campaigns/AdGroups will not give you a true average of any value.

If you want the average CTR of all campaigns, look at the campaigns tab. The last row shows total. The CTR shown there is a true CTR across all campaigns. The CTR shown for each campaign represents the combination of all AdGroups within the campaign.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords