AdWords
1.8K members online now
1.8K members online now
Improve your AdWords performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

CTR versus expected clickthrough rate

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

How can a 4.02% CTR give a "below average" "expected clickthrough rate"?  Just wondering.

1 Expert replyverified_user

Re: CTR versus expected clickthrough rate

Top Contributor Alumni
# 2
Top Contributor Alumni

Good morning.

 

I would suggest that it's because the 'average' CTR for keywords in different industries varies significantly. What is a "good" CTR for one set of keywords can be an average or below average CTR for another set. 

 

You might want to test some new/additional ad text o see if you can get your CTR up a bit.


Theresa
Google AdWords Top Contributor
*~*~*~*~*~*~*~*