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CTR versus expected clickthrough rate

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

How can a 4.02% CTR give a "below average" "expected clickthrough rate"?  Just wondering.

1 Expert replyverified_user

Re: CTR versus expected clickthrough rate

Rising Star
# 2
Rising Star

Good morning.

 

I would suggest that it's because the 'average' CTR for keywords in different industries varies significantly. What is a "good" CTR for one set of keywords can be an average or below average CTR for another set. 

 

You might want to test some new/additional ad text o see if you can get your CTR up a bit.


Theresa
Google AdWords Top Contributor
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