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CPM ads for gmail

am
Follower ✭ ☆ ☆
# 1
am
Follower ✭ ☆ ☆

Hi,

 

Has anyone tried CPM bidding for gmail placement?

 

I have a specific question:

 

In Adwords Help (see http://support.google.com/adwords/bin/answer.py?hl=en&answer=2630842), it says the following:

 

"CPM text ads have a special edge: when they win a placement, they're always given the entire ad space, rather than sharing the space with other text ads. That makes them more likely to be noticed."

 

However, when we have used CPM bidding in our gmail campaign and checked how the ads are coming in gmail, we find that the ads are coming in regular manner on right side with 6 other ads. And of course the impressions are increasing in the campaign, so we are being charged for CPM ads.

 

What is going wrong?

 

Thanks

 

am

2 Expert replyverified_user
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Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: CPM ads for gmail

Google Employee
# 9
Google Employee

Hi Am,

 

Thank you for your post!

 

Although the AdWords Help Center does mention that CPM bidding will allow a text ad to win the entire block for that auction, this is subject to each individual publishers preferences. So although winning the text ad auction for some publisher sites may ensure you win the whole text ad block, this does not necessarily apply to every property (like the gmail placement). I hope this information helps shed some light on the situation!

Best,
Sherry 

View solution in original post

Re: CPM ads for gmail

Top Contributor
# 2
Top Contributor

Hi am;


This link directs me to a page that has expired. ... Can you verify the link?


I know that CPM on Gmail is available for text ads sharing the right side

 

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: CPM ads for gmail

am
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# 3
am
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Correct link is:

 

http://support.google.com/adwords/bin/answer.py?hl=en&answer=2630842

 

A bracket was inserted at the end by mistake.

 

Await your response.

 

Thanks

Re: CPM ads for gmail - Text ads

[ Edited ]
Top Contributor
# 4
Top Contributor

am;

Apparently, this is an erratum / misprint / typo in the help center .

The text should be:

CPM picture / image ads have a special edge: when they win a placement, they're always given the entire ad space,

 

Since that Gmail doesn't have picture ads - it's now all make sense.

Very neat catch of yours. I will refer it to the help center desk to be corrected.

 

Thanks for pointing out.

 

-Moshe

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: CPM ads for gmail - Text ads

am
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# 5
am
Follower ✭ ☆ ☆

Hi Moshe,

 

Thanks for the quick response. It does not seem to be a typo. It clearly says that the ads do not share space with other "text ads". If it was image ads, it would be obvious since image ads never share space with text or other image ads in the same space:

 

CPM text ads have a special edge: when they win a placement, they're always given the entire ad space, rather than sharing the space with other text ads. That makes them more likely to be noticed.

 

Would be really keen to get a confirmation from Google.

 

Thanks

 

am

Re: CPM ads for gmail - Text ads

Community Manager
# 6
Community Manager

Hi am and Moshe, 

 

I'm escalating this to a specialist for confirmation....

 

Thanks,

Mini

Re: CPM ads for gmail - Text ads

am
Follower ✭ ☆ ☆
# 7
am
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Thanks Mini

Re: CPM ads for gmail - Text ads

Participant ✭ ✭ ✭
# 8
Participant ✭ ✭ ✭
Could it be that there are actually several ad spaces (slots) in the gmail interface?
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: CPM ads for gmail

Google Employee
# 9
Google Employee

Hi Am,

 

Thank you for your post!

 

Although the AdWords Help Center does mention that CPM bidding will allow a text ad to win the entire block for that auction, this is subject to each individual publishers preferences. So although winning the text ad auction for some publisher sites may ensure you win the whole text ad block, this does not necessarily apply to every property (like the gmail placement). I hope this information helps shed some light on the situation!

Best,
Sherry 

Re: CPM ads for gmail

Top Contributor
# 10
Top Contributor

This has been escalated to a Google Display specialist to comment. We are still waiting

Mini is following;

 

@Mini?

 

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’