CPC increasing on Brand keywords
I am running a search campaign with exact match of Brand keywords of travel domain for UK location. From last 2 months CPC & CPA is increasing consistently. I figured out few reason behind this:
- May be competitors start bidding on my brand keywords (found few through auction insights report).
- Change in trends
I don't know reason i mentioned is correct or not. But i want to hear from experts what could be the possible reason.
Re: CPC increasing on Brand keywords
These may be possible reasons that your have figured out.
If you have found competitors bidding on your brand keywords recently then it must the exact reason for this change in CPC.
Also if you have made changes to your ads, keywords or the landing page then also your QS might get effected and consequently CPC bid has increased to maintain the ad rank.
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