AdWords
3.4K members online now
3.4K members online now
Improve your AdWords performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

CPC fluctuates and Click increase.

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello all

 

I'm really new to AdWords only doing a few campaigns and in the past month I've been getting really good results from one campaign but in the past 2 weeks or so the clicks have started dropping exponentially.  my CPC was also very low (almost nothing) and not it has jumped 5 or 6 fold.  So my clicks are dropping and the CPC has increased quite a bit.

 

I haven't really touched anything except I added some site links  and increased the daily budget to see if I would get more clicks.  It did but temporary and it went down

 

What can I do to increase my clicks? 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Emil G
September 2015

Re: CPC fluctuates and Click increase.

Top Contributor
# 2
Top Contributor
Hi Emil,
It sounds like a quality score issue.
Quality score is a pretty complicated concept initially.
Have a watch of this video: http://www.youtube.com/watch?v=qwuUe5kq_O8
It explains the basics.

You're going to have to work on improving your CTR. A higher CTR indicates that your ad is more relevant, which means it's a better experience for Google users (searchers) and Google will reward you with more impressions (due to a higher ad rank) and lower CPCs for the same position.

I wrote an article (ancient at this stage) here: http://www.redflymarketing.com/blog/how-to-improve-quality-score-the-ultimate-guide/ which goes into it in a little more detail.

Suffice to say that you have to CONSTANTLY be working on improving your CTR. Always assume your competition are as Google rewards those who do.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Emil G
September 2015

Re: CPC fluctuates and Click increase.

Top Contributor
# 2
Top Contributor
Hi Emil,
It sounds like a quality score issue.
Quality score is a pretty complicated concept initially.
Have a watch of this video: http://www.youtube.com/watch?v=qwuUe5kq_O8
It explains the basics.

You're going to have to work on improving your CTR. A higher CTR indicates that your ad is more relevant, which means it's a better experience for Google users (searchers) and Google will reward you with more impressions (due to a higher ad rank) and lower CPCs for the same position.

I wrote an article (ancient at this stage) here: http://www.redflymarketing.com/blog/how-to-improve-quality-score-the-ultimate-guide/ which goes into it in a little more detail.

Suffice to say that you have to CONSTANTLY be working on improving your CTR. Always assume your competition are as Google rewards those who do.