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CPA: Spending less than previous

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# 1
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I have Adwords campaign in CPA basis. Month-by-month my spending goes down. Everything is fine with the conversions but in March was almost 300 daily clicks when now less than 90. I have attached a screen. Nothing was changed during this period.


Any thoughts? Maybe I have to switch back to CPC to get clear data for few weeks and then use CPA again?



1 Expert replyverified_user

Re: CPA: Spending less than previous

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# 2
Top Contributor

Hi Evgeniy, how close was your target CPA to the average cost/conversion you were seeing before you used CPA?  What percentage of your daily budget is your typical CPC?  e.g. if your budget is $50 a day and your average CPC $1, that's 2%.  How many conversions per month do you have, overall and per Keyword?


I'm wondering if AdWords is struggling to achieve your desired CPA and/or has insufficient data to operate effectively on a CPA basis.



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