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CPA Bidding

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

I figured I'd give CPA bidding a shot.


Is this a good idea?  Any tips?  Anything to watch out for?  

What are the advantages of CPA bidding over cpc? 

1 Expert replyverified_user
2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Liz (Follower ✭ ✭ ☆)
September 2015

Re: CPA Bidding

Top Contributor
# 2
Top Contributor

Hi TatM,

 

I've used the Conversion Optimizer on numerous occasions and what I've found is the more information available for Google to work with the better the results.

 

You'll have to decide between MAX CPA or Target CPA bidding and it is generally suggested to start with Google's recommendation for bidding and adjust from there. 

 

IMO, its important to have clear conversion tracking in place with a solid conversion history (15 conversions in the last 30 days minimum) and a refined campaign for CO to be effective.  It's also important to place a value on a conversion yourself in order to determine where to set you bidding.

 

Hope this helps!

 

-Tom

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

View solution in original post

Marked as Best Answer.
Solution
Accepted by Liz (Follower ✭ ✭ ☆)
September 2015

Re: CPA Bidding

Explorer ✭ ✭ ☆
# 4
Explorer ✭ ✭ ☆

Even if you have set the settings to CPA - They charge on a per click basis. But you see it directly or indirectly its CPA at the end of the day. Google is not an Adnetwork charging on Acquisition basis.It charges purely on CPC basis.

 

Please check this link - Conversion Optimizer Best Practices

 

And For More Details This - http://support.google.com/adwords/bin/answer.py?hl=en&answer=60150.

 

Conversion Optimizer should be used in the following ways -

 

1 When your account has enough data on conversions.Smiley Indifferent (Yes loads of data does matter!)

 

2. There is good amount of traffic coming on the account. More the data, better it is for Adwords to understand the trends.

 

3. A lot of people start thinking that once you have 15 conversions in 30 days, you should be using it. But thats incorrect. Give your account and Adwords enough data. With less amount of data, we all wouldnt be able to take decisions.

 

4. Optimize! Optimize! A Lot  - After you enable conversion optimizer.Man Happy (Optimize Everything - Keywords, Ads, Search Queries)

 

If your CPA was higher before, then it would be starting somewhere around that. But as you move on optimizing it continously, you would see the results. Expect the performance to increase within a month. Keep a control plan in place. Wherein you optimize your keywords, their bounce rates in place on a 3 day or 4 day timeframe. If followed diligently, results would be achieved.

 

The CPA should decrease. In some conditions it doesnt. Mainly due to the market competiton that the CPA has increased at the overall levels.

 

Thus, having unrealistic expectations on CPA, wouldnt help you gain any lower CPA objectives.

 

I have had enough experience of using CO. And it has worked really well 7 out of 10 times.

 

PS. Note - Start with only one campaign at the start and then move toward others after you start seeing results.

 

 

 

 

 

 

 

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by Liz (Follower ✭ ✭ ☆)
September 2015

Re: CPA Bidding

Top Contributor
# 2
Top Contributor

Hi TatM,

 

I've used the Conversion Optimizer on numerous occasions and what I've found is the more information available for Google to work with the better the results.

 

You'll have to decide between MAX CPA or Target CPA bidding and it is generally suggested to start with Google's recommendation for bidding and adjust from there. 

 

IMO, its important to have clear conversion tracking in place with a solid conversion history (15 conversions in the last 30 days minimum) and a refined campaign for CO to be effective.  It's also important to place a value on a conversion yourself in order to determine where to set you bidding.

 

Hope this helps!

 

-Tom

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

Re: CPA Bidding

Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆
Hey, I'm confused. It's seems to be still charging me on a per click basis.

What's the deal?

Don't they only charge if I have a conversion?
Marked as Best Answer.
Solution
Accepted by Liz (Follower ✭ ✭ ☆)
September 2015

Re: CPA Bidding

Explorer ✭ ✭ ☆
# 4
Explorer ✭ ✭ ☆

Even if you have set the settings to CPA - They charge on a per click basis. But you see it directly or indirectly its CPA at the end of the day. Google is not an Adnetwork charging on Acquisition basis.It charges purely on CPC basis.

 

Please check this link - Conversion Optimizer Best Practices

 

And For More Details This - http://support.google.com/adwords/bin/answer.py?hl=en&answer=60150.

 

Conversion Optimizer should be used in the following ways -

 

1 When your account has enough data on conversions.Smiley Indifferent (Yes loads of data does matter!)

 

2. There is good amount of traffic coming on the account. More the data, better it is for Adwords to understand the trends.

 

3. A lot of people start thinking that once you have 15 conversions in 30 days, you should be using it. But thats incorrect. Give your account and Adwords enough data. With less amount of data, we all wouldnt be able to take decisions.

 

4. Optimize! Optimize! A Lot  - After you enable conversion optimizer.Man Happy (Optimize Everything - Keywords, Ads, Search Queries)

 

If your CPA was higher before, then it would be starting somewhere around that. But as you move on optimizing it continously, you would see the results. Expect the performance to increase within a month. Keep a control plan in place. Wherein you optimize your keywords, their bounce rates in place on a 3 day or 4 day timeframe. If followed diligently, results would be achieved.

 

The CPA should decrease. In some conditions it doesnt. Mainly due to the market competiton that the CPA has increased at the overall levels.

 

Thus, having unrealistic expectations on CPA, wouldnt help you gain any lower CPA objectives.

 

I have had enough experience of using CO. And it has worked really well 7 out of 10 times.

 

PS. Note - Start with only one campaign at the start and then move toward others after you start seeing results.

 

 

 

 

 

 

 

 

Re: CPA Bidding

Follower ✭ ✭ ☆
# 5
Follower ✭ ✭ ☆
Oh no, I changed it and the clicks are way down today.

Am I risking my campaign?

What should I do?

Re: CPA Bidding

Explorer ✭ ✭ ☆
# 6
Explorer ✭ ✭ ☆

Sorry - I am replying after so much time.

 

I think you might have pulled it off well from that period.

 

But some idea for you - Dont panic or worry with the Optimizer. It takes time to work. But when it starts working, it would be working perfectly.

 

Only one question - What are you using Target CPA or Max CPA?

 

Thanks,

Chetan.

CPA Bidding

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

As u said

 I have had enough experience of using CO. And it has worked really well 7 out of 10 times.

Please confirm me what is CO.