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CPA Bidding - Types of Conversions (Transactions/Sign Ups)

WRD
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# 1
WRD
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Hi

 

I have recently changed the bidding on a campaign to CPA as it became eligible to use the conversion optimiser. The campaign is for an online shop so their main focus is Sales. However, my main concern is that we have a number of goals set up in Analytics which are not all sales. For example, we have registrations as a goal which is also being imported into AdWords from Analytics.

 

My question is - is there anyway to get AdWords to optimise solely for the transactions, rather than all the goals (registrations/signups).

 

Thanks in advance!

Re: CPA Bidding - Types of Conversions (Transactions/Sign Ups)

Top Contributor Alumni
# 2
Top Contributor Alumni

HI

I think you should look at this article on conversion optimizer, on that page look for a section called

"How to set up Conversion Optimizer for multiple conversion types and values in a single campaign"

I believe that should help you to get started

 

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

Re: CPA Bidding - Types of Conversions (Transactions/Sign Ups)

WRD
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# 3
WRD
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Hi Nik

 

Thanks for the link (it didn't actually work from your post, but I found it anyway!)

 

I am still a little unsure of how you can set a specific CPA for each conversion?

 

Thanks again

 

Nat