CPA Bidding - Types of Conversions (Transactions/Sign Ups)
I have recently changed the bidding on a campaign to CPA as it became eligible to use the conversion optimiser. The campaign is for an online shop so their main focus is Sales. However, my main concern is that we have a number of goals set up in Analytics which are not all sales. For example, we have registrations as a goal which is also being imported into AdWords from Analytics.
My question is - is there anyway to get AdWords to optimise solely for the transactions, rather than all the goals (registrations/signups).
Thanks in advance!
Re: CPA Bidding - Types of Conversions (Transactions/Sign Ups)