I have been running an Ad-Words campaign for a while now and am starting to get into Optimization mode. I am looking to boost my quality score and thought that working on my seller rating would be a good first step in boosting quality score and subsequently conversions.
My question is: Do I HAVE to use a review partner (Reevoo, for example) to get the reviews for a seller rating or is there a way to generate them myself?
Additional Caveat: My company is a financial services company so we don't sell physical products, deal with returns, etc...
Google relies on independent 3rd party review sites to grade sellers.
So, reviews send direct you by your clients are not considered.
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