Browser & OS
I have a campaign that advertises software that has a different price for PC and Mac
I would like to get more Mac traffic but cannot use any targeting for this
So I see 2 options:
1) I can fire the conversion pixel less often for PC (e.g. only once every 2 conversions) - causing Adwords to think Mac is better converting and bring more Mac traffic
2) I can add value to the conversion. This however is a problem as I dont' want the value to be public and if I normalize (e.g. say PC is 1 and Mac is 1.5 ) the values won't reflect a true ROAS and so picking a correct ROAS will be impossible
Any thoughts ? anyone done something like this before ?
Re: Browser & OS
ECPC (enhanced cost-per-click), ROAS and Conversion Optimizer work by adjusting bids. They don't change any targeting.
I suggest using Google Analytics to determine which is performing better, and then targeting PCs or Macs by changing keywords and ad copy. If Mac users convert at a lower cost for you, make your ads Mac-specific and mostly only Mac users will click on your ads.