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Broad Match with exceptions

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

For example I have a search queries

 

analytical balances mettler

analytical balances cheap

analytical balances 1000 gramm

analytical balances ohaus

and etc.

 

I want to make negative keyword for all this but leave "analytical balances ohaus". I was thinking about broad match "analytical balances" but it will remove all of it. When you make keywords you can use combination "analytical balances +ohaus". If there is something like this for negative keywords?

1 Expert replyverified_user

Re: Broad Match with exceptions

Top Contributor
# 2
Top Contributor

Hi Andy,

 

You can use broad, exact, or phrase match negative keywords but not a combination.

 

https://support.google.com/adwords/answer/2453972?hl=en

 

You can create a separate ad group for 'analytical balances ohaus' and use the keyword in exact or phrase match to eliminate other irrelevant search queries.

 

This will also help you to write very specific ad copies for the keyword.

 

Deepak