Broad Match with exceptions
For example I have a search queries
analytical balances mettler
analytical balances cheap
analytical balances 1000 gramm
analytical balances ohaus
I want to make negative keyword for all this but leave "analytical balances ohaus". I was thinking about broad match "analytical balances" but it will remove all of it. When you make keywords you can use combination "analytical balances +ohaus". If there is something like this for negative keywords?
Re: Broad Match with exceptions
You can use broad, exact, or phrase match negative keywords but not a combination.
You can create a separate ad group for 'analytical balances ohaus' and use the keyword in exact or phrase match to eliminate other irrelevant search queries.
This will also help you to write very specific ad copies for the keyword.