Broad Match and Country Names?
Hello AdWords Community!
I am trying to use the keyword tool to analyze some different ad ideas. Right now for example, I am putting my ad idea but I also want to include the United States at the end, so like "keyword idea" in the United States. However, people have various names: US, America, USA, United States, and United States of America. Does the broad match capture all of these country names as "synonyms"? Thank you so much for your help everyone!
Welcome to the community.
Rob is spot on! If you include these different variations it will also allow you to monitor the keyword performance better as opposed to looking at just one single broad match keyword. If you find that "USA _____" is performing better than "United States _____" for example then it gives you the opportunity to take action and improve your campaign.
ScottyD, AdWords Top Contributor
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