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Broad Match Modifier

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello! Quick question: If there is a space between the keyword and the plus sign, would this work as broad match modifier? Or does the plus sign need to be attached to the KW?

 

Example:+ Cars vs. +Cars   (+[blank Space]Cars vs. +Cars)

 

Thank you! 

1 ACCEPTED SOLUTION

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Marked as Best Answer.
Solution
Accepted by topic author MartT
October 2015

Re: Broad Match Modifier

[ Edited ]
Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭

Hey Martin,

The plus sign must be attached to the term with no spaces between them.

Having a space between them will not modify the term.

 

You can refer for more information, here:

https://support.google.com/adwords/answer/2497836?hl=en


Hope this helps.

Cheers,
Leandro Martinez


Leandro Martinez | Basta1Click

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author MartT
October 2015

Re: Broad Match Modifier

[ Edited ]
Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭

Hey Martin,

The plus sign must be attached to the term with no spaces between them.

Having a space between them will not modify the term.

 

You can refer for more information, here:

https://support.google.com/adwords/answer/2497836?hl=en


Hope this helps.

Cheers,
Leandro Martinez


Leandro Martinez | Basta1Click

Re: Broad Match Modifier

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thank you Leandro! And what happens when the user puts a Borad match modifier inside an exact match? example: [Cat +Food]. Does the + sign do anything?

Re: Broad Match Modifier

Participant ✭ ✭ ✭
# 4
Participant ✭ ✭ ✭
Hey Martin,

That will not work also.

You can't combine Match Types for a single keyword, so using a plus sign inside an exact match, would make the plus sign to be PART of that keyword, and not a modifier.

The only case you can combine match types is with negative keywords. A lot of people forgets that negative is a match type, so in this case you can have:

Negative + Broad
Negative + Phrase
Negative + Exact

Broad Match Modifier does not work within negative keywords.

Leandro Martinez | Basta1Click

Re: Broad Match Modifier

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Can we use Exact keyword including + sign in campaign ? for example [buy +nike +shoes]

Re: Broad Match Modifier

Explorer ✭ ✭ ✭
# 6
Explorer ✭ ✭ ✭

Hi @Aman S,

Broad match modifier with all those + signs by its nature is broad match. It gives you the power to prevent ads from showing for irrelevant terms at the same time ensuring that your ads will be shown for a rather broad scope of search queries that include the words with + within your keywords. 

In other words, when you use a + next to a word within your keyword, you demand that the "plussed" word would be included into what a user types into Google search. All the words without the + sign can be ommited. When you use exact match, you want the ads to be shown only when your keyword nearly perfectly matches the search query of a user, so these are 2 different match types. + sign within exact match will not work as there's no point of having a modifier out there: exact match is the strictest match you can use Smiley Happy

 

You can always refer to this article  regarding keyword match types.

 

Best of luck.

 

Milda Prušinskaitė

Re: Broad Match Modifier

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
While using the broad modifier can my cost will reduced either there i need to more way to improve my campaign conversion

Re: Broad Match Modifier

Explorer ✭ ✭ ✭
# 8
Explorer ✭ ✭ ✭

It's difficult to say if it will be reduced or if your conversion rate will rise without knowing how you have been treating your campaign(s). If you use lots of broad match keywords and few negative keywords, BMM could reduce the number of irrelevant clicks and save your budget to some extent. However, I suggest you looking at the search terms report and taking your time to add negative keywords as well.

 

Also, work with your quality scores (this will include refining ad texts, splitting your campaign into more ad groups, adding extensions, etc.): at this point, do everything you can in order to make users want to click on your ads. Next step will be working with your landing pages in order to make them convert, but this topic is way broader than the broad match Smiley Happy

 

Milda Prušinskaitė