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Broad Keywords Conditions are not work same in Negative keywords?

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hi,

 

 

I am noticing that mis-spelling , singular plural - (Broad match keywords), Not work same in negatives as work in positive keywords list.

 

Ex- i have set keyword job in negative still query comes on jobs, so do i need to put both ?? Why Broad match keywords condition not working here.

Re: Broad Keywords Conditions are not work same in Negative keywords?

Explorer ✭ ☆ ☆
# 2
Explorer ✭ ☆ ☆
Hi Swati
If you use job as a negative keyword then all queries consisting of the term job are going to be blocked and not searches having terms like jobs or ejobs or something. Check out more here https://support.google.com/adwords/answer/2453972

Thanks
Ajay