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Bounce rate and display ad

Explorer ✭ ✭ ☆
# 1
Explorer ✭ ✭ ☆

What can be the right strategy to reduce bounce rate on display network? Can we relate CTR and bounce rate together? 

Re: Bounce rate and display ad

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
High bounce rate can be related with few things.
1. Bad landing page with not too much information.
2. Ad at display network that does not have too much co relations with landing page (people had not search for that information or product).

I am not sure about CTR - bounce correlation. Maybe you can have some good info from analytic`s, but i don't know which one could be useful.