Black Friday & Cyber Monday Structured Snippet Extensions
I was really excited about using these extensions when I first heard about them. However I have run into a problem which makes them much less useful to me and frankly I do not understand the basis of.
In short the problem is that, starting with Monday of this week, I attempted to create snippets for Black Friday and Cyber Monday which read as follows: "Free shipping, 4+ packs" and refers to offering free shipping for orders of 4 or more of my product. Please note that this language is nearly identical to one of the examples listed on the help site for this type of snippet (theirs is actually too long). The above snippet, and minor variations that I attempted, have all been disapproved.
I have contacted AdWords help a couple of times on this and keep on getting a rather lame explanation: I was told by the help rep that the "back-end" folks had a problem was with the use of the words "free shipping", and, that the help article would be edited to remove/modify the "free shipping" example. That hasn't happened even though the advertising period for this is now active. None of the reps that I contacted was able to explain why "free shipping" was not allowed, or, what made "free shipping" different in their eyes to offering a "% off". In my case, offering "free shipping" works much better and is the preferred option. Frankly, I do not understand this and resent having to go through creating snippets which at one time were apparently OK but now for some reason are not and no one is able to explain other than "not acceptable to the back-end folks". If anyone at AdWords is reading this: can you elucidate ? and please clean this up.
Any one else run into this problem or have any thoughts as to what is AdWords' reasoning on this? Thanks
Re: Black Friday & Cyber Monday Structured Snippet Extensions
This is actually a great discussion to have. I have some massive issues with the confusing nature and sometime arbitrary disapproval of some extensions. I write and manage thousands of extensions like these every day and I'm fairly certain that I'm clued in at this stage.
The BF/CM extensions are just additions to the structured snippet extensions and they're new so nobody really knows what to do with them. I have not heard of the "free shipping" issue however, I wouldn't put free shipping into a structured snippet. Free shipping and other offers like the ones you mentioned belong in callout extensions. I've found callouts appear more frequently though all else being equal. So if this is vital to your BF/CM promo, I'd take that approach, at least until you get this resolved.
As this is the first year the BF/CM category is available, I think there's a lot of feeling around in the dark going on. For AdVertisers and for Google.
A tip that might be frowned upon though, when other extensions were new, I found that resubmitting them multiple times (as long as they comply with policy), eventually they get approved.
Unfortunately, that's all I can provide right now. You're going to have to call back support if you want this chased up further. However, if it's an engineering problem like you say (again, I wouldn't be putting free shipping into a structured snippet), it will likely be resolved soon.
Re: Black Friday & Cyber Monday Structured Snippet Extensions[ Edited ]
November 2015 - last edited November 2015
structured snippets should highlight a
specific aspect of a product or service
and be aligned with the selected header --
generic promotional text is not allowed.
for example, free shipping on orders over $25
should be specific enough but, free shipping
would likely be too generic.
the text example in the documentation is
likely acceptable but the graphic is not.
callout-extensions must be unique --
for example, free shipping should be accepted
in terms of usage but would likely be disallowed
if used for multiple ad-groups or campaigns.
of course, google is the final arbiter of all rules and policies.
Re: Black Friday
Re: Black Friday