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Bigger Better Remarketing Audience

Explorer ✭ ✭ ☆
# 1
Explorer ✭ ✭ ☆

Hello AdWords ppl,

 

I want to know your "tricks" how to grow audience for remarketing?

I have my remarketing tag in my webpage, also on 18% works the tag in my mailing.

Are there any other good ways how to get grow my audience faster?

 

Thanks,

 

Lukas

- Lukas
1 Expert replyverified_user

Re: Bigger Better Remarketing Audience

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi there;

With marketing you target all users visited your site. The traffic is limited to users you can "drive" to your site through organic search, paid ads, or "direct traffic".

 

I would take a different approach: I would  try to target the display network using contextual targeting, by setting a display network campaign and adding keywords that match the "theme" of your website.

 

-Moshe

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Bigger Better Remarketing Audience

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆

Hi Moshe,

 

So I should set new Display Network only or should I use my existing Search Network only and set it to Search & Display Networks?

 

Thank you for your help. 

 

 

 

- Lukas
Marked as Best Answer.
Solution
Accepted by topic author Lukas Melichar
September 2015

Re: Bigger Better Remarketing Audience

Top Contributor
# 4
Top Contributor

Hi again;

 

Set a separate display network campaign ;

Do not "mix" the two.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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