Bigger Better Remarketing Audience
Re: Bigger Better Remarketing Audience[ Edited ]
April 2013 - last edited April 2013
With marketing you target all users visited your site. The traffic is limited to users you can "drive" to your site through organic search, paid ads, or "direct traffic".
I would take a different approach: I would try to target the display network using contextual targeting, by setting a display network campaign and adding keywords that match the "theme" of your website.
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Re: Bigger Better Remarketing Audience