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Bidding on competitor keywords

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

Even though we have a mutual agreement with competitor on not to bid on each others brand keywords.How can we target his brand terms without bidding.

 

Thanks,

Raj

2 Expert replyverified_user
Marked as Best Answer.
Solution
Accepted by topic author Induri R
May 2016

Re: Bidding on competitor keywords

Rising Star
# 2
Rising Star
If the competitor brand is not a copyright then you can use the term in your ads also and testing some disruptive advertising to grab user attention.

Regards
Archit, AdWords Rising Star, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

Re: Bidding on competitor keywords

Follower ✭ ✭ ✭
# 3
Follower ✭ ✭ ✭
It's not fair if your agreement is not bidding each other and you want. However it is not possible to have impression on keyword without bidding on exact match. You can target broad match. F.e. you have agreement, that you will not advertise on KWs "mobile phone samsung" however you can advertise on "mobile phone" and you can hope you will have impression on mobile have samsung. After you break agreement?

I do not know if it's correct example

Tomas

Re: Bidding on competitor keywords

Top Contributor
# 4
Top Contributor
Hi guys,

As Archit and Tomas explained you are not banned by Google from bidding on their name unless copy right is involved. The example given by Tomas is also great because under that scenario you may refer to lack of intention, to avoid war. Whether or not that would be a breach of their bilateral agreement is of course a different issue, but we do not know its details and it is beyond the scope of this forum.

Keyword exclusions are often times part of various marketing contracts. Have heard of multiple disputes originating from the fact that the signatories did not have the right understanding of what situations broad match bidding may lead to.

Best,
Lakatos

Re: Bidding on competitor keywords

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Thanks Tomas