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Bidding and Budget

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# 1
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is it good to set a bid which is half  of what the daily budget is?. Example daily budget is $20.00 - advertiser will set a bid of $10.00

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Marked as Best Answer.
Solution
Accepted by topic author Sheryl J
September 2015

Re: Bidding and Budget

Top Contributor
# 2
Top Contributor

Hello;
Definitely NOT. The initial bid should be within the rage shown using  the keyword planner and be further adjusted based on campaign's performances and QS.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Sheryl J
September 2015

Re: Bidding and Budget

Top Contributor
# 3
Top Contributor
Hi Sheryl J,

If you have used the keyword planner and the bid estimate is $10, a daily budget of $20 will not allow your ad to run.

The problem is that Google will show your ad to multiple users at the same time. So, let's say Google serves up your ad to 5 people, all at the same time, and 3 people click. They have now exceeded your daily budget by 50%, and they guarantee daily over-delivery to be 20% or less.

Chances are you will get very few impressions with this set up, if you get any at all. If you do get impressions, they will most likely stop after the first click of the day.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Sheryl J
September 2015

Re: Bidding and Budget

Top Contributor
# 2
Top Contributor

Hello;
Definitely NOT. The initial bid should be within the rage shown using  the keyword planner and be further adjusted based on campaign's performances and QS.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’
Marked as Best Answer.
Solution
Accepted by topic author Sheryl J
September 2015

Re: Bidding and Budget

Top Contributor
# 3
Top Contributor
Hi Sheryl J,

If you have used the keyword planner and the bid estimate is $10, a daily budget of $20 will not allow your ad to run.

The problem is that Google will show your ad to multiple users at the same time. So, let's say Google serves up your ad to 5 people, all at the same time, and 3 people click. They have now exceeded your daily budget by 50%, and they guarantee daily over-delivery to be 20% or less.

Chances are you will get very few impressions with this set up, if you get any at all. If you do get impressions, they will most likely stop after the first click of the day.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords