I have a set daily budget of $10 and am not reaching that. Is there a way to keep the daily budget max but adjust bid on individual key words or location? I can only find how to adjust daily budget.
You can keep your budget at $10 max (but it may overrun by up to 20%, please see the help center article on this) and just increase your keyword bids. You'll likely increase your clicks and the budget will stay in place. This is exactly what the budget option is for