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Bidding Strategy & KW Optimization

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi Everyone,

 

We are looking to start using a bid strategy of ext top of page.

 

Should we use both the plural and singular KW?  I have noticed that the same KW (one singular and one plural) can have different est top of page...  What is better to do/use?

 

Start off with both and pause the KW that is not performing as well as the other?

 

Any help/suggestions would be greatly appreciated!

 

~ Thanks ~

Joe

2 Expert replyverified_user

Re: Bidding Strategy & KW Optimization

Top Contributor
# 2
Top Contributor
Hi Joe,

Often the difference between singular and plural can indicate search intent. Singular tends to indicate product research while plural tends to indicate purchase intent. This trend does not necessarily apply to all products and services. I always recommend you test first, then make your decision based on both the CTR and the Conversion Rate.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords

Re: Bidding Strategy & KW Optimization

Top Contributor
# 3
Top Contributor

Hi Joe,
There are two things:
1st is the keyword research. So while doing keyword research its better to choose that keyword which has low bid (from the combination of singular and plural) as it will save the amount of budget for your campaign if you have a good traffic for that particular keyword.

2nd is Keyword match type. so its good to know that in every keyword match type offered by adwords, your ads are eligible to show for both singular as well as plural. so you not need to use both singular and plural, just opt the one with lower suggested bid.

for your reference:
Close keyword variations
We'll show your ads for close variations of your phrase and exact match keywords to maximize your potential to show your ads on relevant searches. Close variations include misspellings, singular and plural forms, acronyms, stemmings (such as floor and flooring), abbreviations, and accents. So there's no need to separately add close variations as keywords.


Regards
Archit, AdWords Top Contributor, Community Profile
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Re: Bidding Strategy & KW Optimization

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Thanks for the suggestion!

@Archit, if say the KW [towing service] is $5.00 and the KW [towing service] is $2.50 and you only have [towing service] in your campaign will your ad show and will it have a good enough rank if someone searches [towing services]?

That is the biggest question I am not sure about because the price for [towing services] is double what [towing service] is...

Cheers!

Re: Bidding Strategy & KW Optimization

Top Contributor
# 5
Top Contributor
Hi Joe,
Yes in exact match [towing service] your ads will be shown on towing services also, as adwords triggers ad for singular ànd plurals in both phrase as well as exact match.
You need to maintain your quality score by adding ad extensions and having relevancy with your ads.

Regards
Archit, AdWords Top Contributor, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’