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Bidding Strategies and Ads Rotations

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all, 

 

My account using CPA bidding strategies to focus on conversions, But my campaign setting is set by delivery for clicks instead of conversions. Shall I change from optimize for clicks to conversions instead. And let Google make a decision for rotation our ads base on conversions was occur. 

1 Expert replyverified_user

Bidding Strategies and Ads Rotations

Top Contributor
# 2
Top Contributor

Hello,

 

Both are different parts of AdWords system. If you are currently using optimize for clicks ad rotation settings, you should go back and look at the data and then see how's your ads performing. If you have multiple ad copies per ad group, you should identify which ones are performing better. If you think there are few which are turning out good, you can take the decision and move to optimize for conversions to increase the numbers.

 

Pankaj