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Bidding Strategi for expensive market

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# 1
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I work in an expensive niche - gambling keywords that need huge investment. First I created multiple compaigns covering all the relevant keywords. Later I decided to focus only on 1 keyword cluster to make it profitable so to reinvest this money and laucnh the rest keyword clusters. Which is better to start with 1 keyword cluster and make it profitable and one by one including the rest keyword clusters and subpages or to launch them all at the same time?

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Accepted by topic author NoraA
February 2016

Re: Bidding Strategi for expensive market

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# 2
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Hi @NoraA I'd always recommend the second method - start with a small set of Keywords, ones that apply to what you feel is your best bet (no pun intended) for success and focus on optimising these to produce a profit, then expand slowly to include others.


When starting any new Campaign, it's important that your testing period creates a very high impression share - showing your Ads as often as possible over the testing period - and this is best achieved with a small focus.  Trying to hit everything at once not only would require a very large spend to achieve this high impression share, a spend which you cannot be certain will return a profit, but also makes the optimisation process more complex and open to error.

 

Jon

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Re: Bidding Strategi for expensive market

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# 3
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A side question: are you allowed to promote gambling?
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Bidding Strategi for expensive market

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# 4
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In some coutries yes.

Re: Bidding Strategi for expensive market

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# 5
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If you are allowed to advertise gambling in whichever country, focus on the display network using text and/or display ads, that are highly targeted to the topic. If people are on these websites, they are like qualified leads.

Re: Bidding Strategi for expensive market

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# 6
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Thanks Jon. Can you tell me how much time you leave the ads running before making some changes and what are the main points you folllow having in mind the main goal is ROAS.