Bid simulator[ Edited ]
April 2013 - last edited April 2013
Hi - I find the bid simulator tool confusing. I want to find out what difference it makes if I lower or raise my CPC on certain ad groups. I recently reduced my CPC for one ad group from £1.50 to 50p. My page position only went down a fraction over a day. What's the best way to do that on my other ad groups? I could save a fortune! Also, without a current position (rather than an average position) button, it's hard to know what visibility an ad has at that precise moment once you reduce or raise the CPC.
Re: Bid simulator
Personally I fell that nothing beats trying and testing your bids manually for yourself based on your current stats.
I recommend looking at keyword level stats as well, the AdGroup gives you easier viewing for reporting etc, but by dropping your bids, some keywords in that AdGroup may not be appearing as often as they used to and you could be getting a different quality of traffic.
If you felt up for it you could look at using automated rules to try and keep your keywords at a certain position.
Here's an example of the sort of thing you can do. I am a massive fan of auto rules.