Bid management tool
Hi I am running a campaign that has more than 10 thousand keywords. I am unable to change bid on daily basis. I want to know any Tool that can change my bid when ad rank go down.
Re: Bid management tool
There are MANY third party tools like Dart For Search, Aquisio, Kenshoo, Marin Software and Adobe AdLense. These are all extremely expensive though.
10,000 keywords is not actually a lot. You can try manage them with AdWords Editor and if you can't, before you splash out on a bid management solution, you might want to look into enhanced CPC bidding and flexible bidding strategies. You can find out more here -
I would highly recommend looking into the last two options FIRST.
You can also build you own crude custom bidding platform using AdWords scripts. I've personally been having a lot of fun with these over the past few months and will be releasing all our tools free shortly. You can find you more here - https://developers.google.com/adwords/scripts/
Hope that helps.