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Bid ajustments

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

I'm wondering about how it works location bid adjustments.
I know the goal of this modifier but I would like to know if changing
bid adjustment in a single location frequently (ie: every five minutes),
have an immediate effect?

 

For example: let's assume a campaign that has a 1$ bid that contains only a
single location (London). If I switch this bid adjustment every five minutes
from +0% to +100% and then again from +100% to +0%. Has these changes an inmediate
response or, on the other hand, must wait a "transitive" period in order to take effect?

 

Thanks in advanced!

1 Expert replyverified_user
Marked as Best Answer.
Solution
Accepted by topic author Josep Mª S
February 2016

Re: Bid ajustments

Community Manager
# 2
Community Manager
Hi Joseph,

Thanks for posting to the Community! Bid adjustments do not take immediate effect on the backend, even though you can make changes very frequently in the interface. As a general rule, Search campaign changes should take effect within an hour of you making them, and Display campaigns changes take effect within 24 hours.

Hope this helps,
Cassie

Re: Bid ajustments

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks a lot for your clear answer.

Re: Bid ajustments

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Regarding with this topic I extend my question,

If I add/remove location targets, are these new changes immediate or it takes a time in order to be effective?
If I switch on/off a single campaign, is this campaign effectively on/off?

As a general question, which changes in the campaign level (add/remove criterias, bid modifications, etc...) are immediate and which take effect after a while?

I want to do a sort of performance campaign benchmark but I need to solve these technical questions before start the test.

Thanks again!

Re: Bid ajustments

Community Manager
# 5
Community Manager

Hi Joseph,

 

The two time frames I mentioned above hold true for all campaign changes, with the exception of budget changes ( which are a little more complex). For budget changes, take a look at the very bottom of this page, under "How budget changes take effect."

 

Cassie