Bid adjustment for certain days of the month
I have a client who provides moving & storage services. The majority of conversions happen in the second half of the month (as move-in date is usually 1st day of the month). So I'm wondering is there any way to increase bids during, say, last 10 days of each month? I couldn't find anything suitable in ad scheduling preferences.
Would appreciate your comments & insights.
Re: Bid adjustment for certain days of the month
You can create a rule that runs for all ad groups or keywords that you want to increase bids for, and set it to run once, on the 20th of each month.
After that you can create another rule which decreases bids to the previous level, on the last day of the month.
Would that help you?
Here's the page explaining how automated rules work: https://support.google.com/adwords/answer/2472779?hl=en
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