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Bid Adjusment in mobile device

Explorer ✭ ✭ ☆
# 1
Explorer ✭ ✭ ☆

Hello Adwords expert,

In case of automatic bidding, is it feasible to make bid adjustments according to device? and what would be impact in performance of AD?

 

1 Expert replyverified_user
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Accepted by topic author Clal Lodh
December 2016

Bid Adjusment in mobile device

Rising Star
# 2
Rising Star

Hey Clal, 

 

 

With Automated: Targeted CPA bidding, it will disable all of your pre-existing bid adjustments EXCEPT any mobile bid adjustment you have. So you will be able to make bid adjustments according to device. The rest, no. 

 

Source: https://support.google.com/adwords/answer/6268632?hl=en

 

Let me know if this answers your question, 

- Josh

Joshua, Rising Star
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