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Best match type for local

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hello,

 

If my keyword is

 

[pizza in Des Moines]

 

What if I also want  to rank for

 

pizza in West Des Moines

 

Will exact match allow me to rank for that small variation or do I need to target both

[pizza in West Des Moines]

[pizza in West Des Moines]

 

Any other match type would help?

 

FYI-- I don't want to do broad match...too much waste.

 

Thanks!!

 

 

 

 

1 Expert replyverified_user

Best match type for local

Rising Star
# 2
Rising Star

Hi Hector,

 

Google can show ads for variations on exact keywords but that is for things like plurals or misspellings. 

 

To show for pizza in West Des Moines with an exact match keyword, you will need to bid on:

[pizza in West Des Moines]

 

I would bid on:

 

+pizza +West +Des +Moines

 

The only serious wastage I would expect would be for competitor searches. But often competitor names can be profitable. So just keep an eye on the competitor search terms.

 

Anyway, that is what I would do.

 

 

 

Best match type for local

Badged Google Partner
# 3
Badged Google Partner

Review your search terms report for all time. What are your potential customers actually searching for? If no one searches for 'pizza in West Des Moines', then you may not even be able to use that term as a targeted KW due to "low search volume". +pizza +des +moines would cover both terms, and if you are only targeting Des Moines, then just using the broad match pizza with an comprehensive negative list (frozen, how to, etc.) may actually be the best move.

Tom