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Best advice for a limited budget

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# 1
Visitor ✭ ✭ ✭

On relatively new to AdWords, but I'm running an account with a limited budget, we reach the budget every everyday, but are unwilling to increase it until we are completely happy with the campaign. This budget is shared across all campaigns and I have just changed all the ads in one campaign to test if a different format works better, The question I would like to know is, is it better to keep the budget as shared across all campaigns, or to create a new budget for this campaign and take some off the shared campaign?

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Accepted by topic author Oliver W
October 2016

Best advice for a limited budget

Top Contributor
# 3
Top Contributor

In my experience shared budgets don't behave as expected and the campaigns end up being like puppies in a litter, with one or two ending up as runts not getting enough funding to grow properly. There always seem to be a couple of greedy campaigns - these are the ones where Google finds it easier to serve ads - and they eat up all the budget.

 

I prefer to give all campaigns at least their share and then favour one or two with more once the return is positive to justify the increase.

 

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Best advice for a limited budget

Top Contributor
# 2
Top Contributor

Hi Oliver,

 

I would not like to say that this or that is the better option; however, as long as the changed campaign is considered a test campaign I'd prefer allocating a separate budget to it. The primary reason for that being that that way it will for sure have a fair chance to accrue enough stats for you to draw conclusions. (Else the other campaigns may steal all the shared budget.)

 

Best,

Lakatos

 

Marked as Best Answer.
Solution
Accepted by topic author Oliver W
October 2016

Best advice for a limited budget

Top Contributor
# 3
Top Contributor

In my experience shared budgets don't behave as expected and the campaigns end up being like puppies in a litter, with one or two ending up as runts not getting enough funding to grow properly. There always seem to be a couple of greedy campaigns - these are the ones where Google finds it easier to serve ads - and they eat up all the budget.

 

I prefer to give all campaigns at least their share and then favour one or two with more once the return is positive to justify the increase.

 

.

 

Best advice for a limited budget

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Thanks for the advice, I think i may give a non shared budget a go for a little bit and see how it goes!