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Best Practices for Ad Scheduling

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# 1
Follower ✭ ☆ ☆

Can you share your tried and proven ways on using Ad Scheduling e.g. when to and when not to use ad schedule; parameters/metrics that give you a go signal; etc.

 

Thanks ! Smiley Happy

 

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Best Practices for Ad Scheduling

Top Contributor
# 2
Top Contributor

Two options:

This typically  based on user behavior as part of the  background information I gathered from the business. Business owners know the hours users commonly search about the service / product.

My personal preference is to  would start with 24/7 - no ad scheduling, and  add  scheduling after  conversion data is collected

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Best Practices for Ad Scheduling

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# 3
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Hi,

 

I would say start from 24/7 for a week or so to gather sufficient data. Based on that you can set up a trend and be in better position to create a schedule for your campaign.

 

Thanks