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Benefits of hosting website on secure Http (https)vs http

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

1. In Organic results Google prefers https over http websites, is that the same case with Paid results as well?

2. Does https affect user behavior as well? if a user sees he is browsing through https website, will there be more likelihood of conversions?

 

 

2 Expert replyverified_user

Re: Benefits of hosting website on secure Http (https)vs http

Top Contributor
# 2
Top Contributor
Hi there;
In Adwords only the transaction page or the sign up page has to be SSL secured.
Currently secured content on a website has no effect on the QS (at let Google hasn't said anything about it)
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Benefits of hosting website on secure Http (https)vs http

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆
Recent webmaster guideline, If possible, secure your site's connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on the web. but not sure what is impact on quality score of Adwords campaign.

Re: Benefits of hosting website on secure Http (https)vs http

Top Contributor
# 4
Top Contributor

Hi @swapnil s

 

As @MosheTLV said, there's no effect of a https website on QS. I agree with it. To your second question, I do personally feel that it does affect user experience positively. If not much, it at least wins your visitors' confidence about the security on your website. And that's not a small thing, your very first impression works to impress your visitors. 

 

Further, it's very easy to setup a website online these days, just a matter of a few dollars and one is up. In this context, if I personally see an SSL enabled website, it assures me that the business in question is serious about its users and their experiences. It takes a few additional steps and investment to set up https. You need a dedicated IP, SSL certificate, and ownership verification.

 

So yes, it sets you apart, at least to some extent. 

 

My two cents. 

 

Thanks
Ratan Jha


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Re: Benefits of hosting website on secure Http (https)vs http

Explorer ✭ ☆ ☆
# 5
Explorer ✭ ☆ ☆

Anything to help your effort along, just like adding a Semantic seal, especially for an ecommerce website. And now in some browsers there is a red cross across the address bar for http urls.