Below first page bid with "target page" bid strategy
I just want to clarify something. A campaign of mine has a bid strategy of "Target Page" where it will "Automatically raise and lower bids to match the estimated top of page bid".
When I look at the keywords for this campaign a lot of them say "below first page bid". Is this warning taking into account the bid strategy? Or do I still need to adjust the keywords bid as well?
Re: Below first page bid with "target page" bid strategy
These flexible strategies for position include a bid modifier within the strategy and you'll find you usually have to change this to get a reasonable position for your Ads. For me, this suggests these strategies are not that useful so I don't use them - if I'm having to enter adjustments, I may as well manage the bids manually.
The problem with these "bid estimates" is that the estimates can often be wildly inaccurate - in both directions. Not only have I seen top of page estimates that won't even get Keywords onto page 1, I've frequently seen warnings of "below first page bid" when the average position (for a lot of impressions/clicks) is above #2.0.
In your case, personally, I'd lean towards manually managing the bids, or better yet using your own automation to handle it for you.