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Below first page bid rates

S T
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# 1
S T
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What if you cannot match the first page bid..is it worth increasing it anyway for example: 

 

So if I bid for £1 and the est first page bid is £5, is it worth me increasing my bid to £2? or would I just be throwing money away.  Avg position for the keywords in question or all  between 2 - 5 

1 Expert replyverified_user

Re: Below first page bid rates

Follower ✭ ☆ ☆
# 2
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Hi, depend on your QS and all ranking factors.
Avg pos and real CPC is the result of CPC x QS X other ranking elements.

Re: Below first page bid rates

S T
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# 3
S T
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So a real example is .. bid is £1.01 and first page rate is £6.21 keyword is ranked at 3.6 position and a quality score of 7/10... will it help by increasing the bid..even though i have no intentions of bidding as high as t £6.21 ?

Re: Below first page bid rates

S T
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# 4
S T
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and actual cost per click is £0.80

Re: Below first page bid rates

Top Contributor
# 5
Top Contributor

@S T;

I would say:  yes. First page bid estimates are as the name suggests "statistical estimates".

My experience: these estimates could have a broad margin of error (which Google does not disclose).

 

So, a slight increase of the bid, and you can find your bid within the margin of error and your ad-rank is high enough to win a slot. 

Also check the Search Exact match IS - this is a good indication how well you are performing due to low ad rank

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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