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Below average rating on excellent landing page. Why?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I have a below average rating on the landing page of one of my keywords. I think the landing page is excellent. How can I get this fixed?

1 Expert replyverified_user

Re: Below average rating on excellent landing page. Why?

Top Contributor
# 2
Top Contributor
Hello;
In terms of the keyword I would look mainly at the CTR and QS
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Below average rating on excellent landing page. Why?

Explorer ✭ ☆ ☆
# 3
Explorer ✭ ☆ ☆
But QS will be high, if chk box (google ) says landing page is average or above average.

Re: Below average rating on excellent landing page. Why?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

CTR is low but I have many other keywords with low CTR that do not have below average landing page experience. The only difference between this keyword and my others is that this keyword lands on a landing page that is diferrent than my others. This is why I think the landing page is the culprit. So I improved the landing page or I think I improved it. But AdWords still punishes me for a poor landing page experience.

 

Again, I think my landing page is excellent but, obviously, Google bots disagree. How can I change this?