Basics to Intermediate: Get ready for the holiday season with AdWords
The latest research paper from Google/Ipsos OTX on consumer intentions 2012 states that 54% of consumers will start holiday shopping before Black Friday.
However, 46% will spend more time researching and price comparing before actual purchase. This is your time to capture those who are planning to buy their gifts online and also those who haven’t decided yet.
If you don’t have time to manage your AdWords campaign, you can try enhanced CPC bidding feature. eCPC feature will help you to get the most out of your set budget. eCPC automatically lowers your bids for those ad auctions where purchase is less likely happen and raises your bids in cases that are more likely to lead to sales for you. That way you can get more sales and conversions out of the ad dollars you spend.
Watch this short video that explains it in more detail how eCPC works and how you can enable it in your AdWords account.