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Banner Ads Conversion

Explorer ✭ ✭ ☆
# 1
Explorer ✭ ✭ ☆

Hello AdWords ppl,

 

Does banner ads can help me to get more conversions with limited budget?

 

I am using just text ads:

  • Search Network only (text)
  • Display Network only - Remarketing  (text)

I have limited budget 100€/day wich I use for text ads.

I can not spend more money but I would like to use banners.

I hope banner ads can bring me some more conversions especially in remarketing.

 

I wan to use banner ads:

  • Display Network only - Remarketing  (banner)
  • Display Network only (banner)

Do you believe the budget is "big" enough for banners to get more click / conversions for the same cost?

Should I use banners only for remarketing?

Any other ideas how can banner bring me more conversions?

 


Thank you,,

 

Lukas

- Lukas
1 Expert replyverified_user
2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Lukas Melichar
September 2015

Re: Banner Ads Conversion

Top Contributor
# 4
Top Contributor

Hi Lukas,

 

I will suggest to start your remarketing campaign without adding keywords or topic to it. This will help you to measure the true reach of your remarketing list.

 

I don't think it will affect your CPC, but the conversions will be higher as you are only targeting your previous page visitors.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Lukas Melichar
September 2015

Re: Banner Ads Conversion

Top Contributor
# 6
Top Contributor

Hi Lukas,

 

I will try to break down what I already suggested.

 

1. Try banner ads in a new remarketing campaign.

 

2. You will get start to get conversions from this new campaign.

 

3. Analyze the sites from where you are getting more conversions (select remarketing campaign - Display Networ tab - Automatic placements)

 

4. This Analysis will help you to find some 'good placements and topics'.

 

5. Test these placements and topics in a separate Display banner ad campaign.

 

Hope this makes sense.

 

Deepak

 

View solution in original post

Re: Banner Ads Conversion

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi Lukas,

 

I would recommend starting your banner ad remarketing campaign first. Remarketing banner ads can help you to bring more conversion at a lower cost as your audience will be very targeted (people who already visited your site).

 

Once you strat getting conversions from your remarketing campaign, analyse the websites from where you get maximum number of conversions. This analysis will help you to find some good placements and topics which you can later test with banner ads in a separate campaign.

 

My thoughts,

 

Deepak

Re: Banner Ads Conversion

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆

Hello,

 

What is the reason to set placements and topics in case of remarketing? 

Im targeting on my page visitors so do you believe it can somehow change CPC or something?

- Lukas
Marked as Best Answer.
Solution
Accepted by topic author Lukas Melichar
September 2015

Re: Banner Ads Conversion

Top Contributor
# 4
Top Contributor

Hi Lukas,

 

I will suggest to start your remarketing campaign without adding keywords or topic to it. This will help you to measure the true reach of your remarketing list.

 

I don't think it will affect your CPC, but the conversions will be higher as you are only targeting your previous page visitors.

Re: Banner Ads Conversion

Explorer ✭ ✭ ☆
# 5
Explorer ✭ ✭ ☆

I just dont understand  "good placements and topics which you can later test with banner"

After some analysis I can see that some placements and topics are better than others.

But why should I aim only for the best placemets and topics?

 

Thanks 

- Lukas
Marked as Best Answer.
Solution
Accepted by topic author Lukas Melichar
September 2015

Re: Banner Ads Conversion

Top Contributor
# 6
Top Contributor

Hi Lukas,

 

I will try to break down what I already suggested.

 

1. Try banner ads in a new remarketing campaign.

 

2. You will get start to get conversions from this new campaign.

 

3. Analyze the sites from where you are getting more conversions (select remarketing campaign - Display Networ tab - Automatic placements)

 

4. This Analysis will help you to find some 'good placements and topics'.

 

5. Test these placements and topics in a separate Display banner ad campaign.

 

Hope this makes sense.

 

Deepak

 

Re: Banner Ads Conversion

Explorer ✭ ✭ ☆
# 7
Explorer ✭ ✭ ☆

Thanks Info

- Lukas