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Badly need Experts help! We are getting good amount of clicks and impressions but no conversions.

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

We have created new campaigns at Services level and earlier it was running as a single campaign.  The problem is we were getting good amount of clicks and conversions when we were running single campaign for all the services and that too our landing page was our home page, but now we have different landing page and different campaign for each services and we couldn't see any conversions.

 

Can someone help me to fix this issue?

 

1 Expert replyverified_user

Re: Badly need Experts help! We are getting good amount of clicks and impressions but no conversion

Top Contributor
# 2
Top Contributor

Hello Adsonic;

Am I understanding you correctly that the CTR level is still good but no conversions?

If this is the case, it sounds that new landing page is not appealing / attractive to users that reach it (after clicking)

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Badly need Experts help! We are getting good amount of clicks and impressions but no conversion

Participant ✭ ✭ ✭
# 3
Participant ✭ ✭ ✭
Hi

Maybe something happened with the conversion code when you made changes to landing pages? Was it accidentally deleted, removed or changed?

Re: Badly need Experts help! We are getting good amount of clicks and impressions but no conversion

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Hi

 

We are not using any conversion codes to track our conversions.  I mean calls - whenever I am getting clicks, it will be converted into calls.

 

Now I am getting clicks but no calls.

 

I checked with Adwords help desk and they told my landing page is fine.

 

Will it be any link problem to my landing page because earlier campaign our landing page is one, but now at service level we have set up the landing page.

 

If it is link problem how to find out.

 

Take for example 404 error.

 

Please reply

Re: Badly need Experts help! We are getting good amount of clicks and impressions but no conversion

Top Contributor
# 5
Top Contributor

Hello again;

Can you share the old and the new webpage URL?

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Badly need Experts help! We are getting good amount of clicks and impressions but no conversion

[ Edited ]
Follower ✭ ✭ ✭
# 6
Follower ✭ ✭ ✭

If its only click to call, than probably landing page is not your issue or should not be of your concern, so keeping in mind that your campaign is only running on mobile and have click to call option enabled. Try turning search partners and display network off and see how it does for you, also check if the number is ok & properly configured in the ad extension of the campaign. If you are using google forwarding number than double check your CP bid as well.(if its eligible already)

Re: Badly need Experts help! We are getting good amount of clicks and impressions but no conversion

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

Re: Badly need Experts help! We are getting good amount of clicks and impressions but no conversion

Top Contributor
# 8
Top Contributor

Hello;

I can't find,  but I am pretty sure I saw this site in the past...

The site violates the advertiser claims section of the policy, since it does not include clear pricing;

 

 >>All advertised products, prices, offers, and discounts must be available on your site, at most two clicks away from your landing page, or through a basic search on your site.

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Badly need Experts help! We are getting good amount of clicks and impressions but no conversion

Follower ✭ ✭ ✭
# 9
Follower ✭ ✭ ✭

Well, the first thing to look at is the search queries that you are getting clicks for. Note: Search queries are different from keywords

 

The search query that the user types into Google will trigger a keyword in your campaign and lead to your ad showing up on the Search engine results page. Hence, it is vitally important to know what search queries are giving you traffic.

 

There are two ways to check this:

 

1)(this is the one i prefer): go to Google Analytics->Advertising->Matched Search Queries

   Are they relevant? 

 

2) go to Google Adwords->keywords tab->Keyword Details drop down->select the option called "All"

look at the search terms that got you clicks. Are they relevant?

 

If they are relevant, then the problem is with the website/landing page. I would suggest pointing the ads back to your home page. In some cases, its much better to bring people to the home page than to a specialised page. This works especially well when people are ambiguous about what they want to do.

Re: Badly need Experts help! We are getting good amount of clicks and impressions but no conversion

Visitor ✭ ✭ ✭
# 10
Visitor ✭ ✭ ✭

Hi,

 

Thanks for your reply.

 

Can't find - It means that you couldn't view our website.

 

Can you please clarify.