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BMM close variants

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi Everyone-

First post here and was looking to see if anyone knows whether or not BMM would pick up variants of Volkswagen like VW.


And even if it did - would it be best to bid on both, because there wouldn't be a way to negative out the other word to force the correct keyword to show, right?



2 Expert replyverified_user
Marked as Best Answer.
Accepted by topic author Carmen S
February 2016

Re: BMM close variants

Rising Star
# 2
Rising Star
Hey Carmen, how are things?

I know that BMM also consider "related searches", but this would rely on Google understanding that "VW" is related to "Volkswagen".

You should able to check for your self using the Search Terms Report. In case you don't know, this is a report the show the actual user query that triggered your ad and got you at least one click, so it's a powerful way to see for those actual user keywords.

Inside the report, you could add a column to show your own keywords (that are not there by default view), allowing you to see if the term "Volksagen" pick "VW".

More about the report here:

Hope this helps.

Leandro Martinez | Basta1Click

Re: BMM close variants

Top Contributor
# 3
Top Contributor
Hi CameronDJS,

Regardless of whether it picks up as a close variant, you may want to use both as keywords as they may have different response and conversion rates. The system should pick the keyword closest to the query. I don't think you'll need negatives unless you put them in separate ad groups, which you might want to do. People searching for "VW" may respond to an ad for "VW" better than an ad for "Volkswagen". In the Volkswagen group, you could add a negative phrase for VW, in the VW group add phrase negative for Volkswagen.

Just an idea.

Best of Luck,

petebardo -- Deadhead doing AdWords