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Avg pos in the display network

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

What is the meaning of avg.pos in the display network? Isn't there different auction for each place? (I can see 2 banners of mine in the same page) because than there’s supposed to be only one position.

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Accepted by topic author gelshtei
September 2015

Re: Avg position on the display network

Top Contributor
# 6
Top Contributor

gelshtei;

Since every page ob GDN is designed differently, and no "slots mapping" for ads on DN, (unlike SERP where you exactly know which slot is # 1 vs slot # 5), I do not use these parameters for optimization of campaigns on the Display Network.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Avg position on the display network

[ Edited ]
Top Contributor
# 2
Top Contributor

Hello gelshtei;

There is no real meaning for an average position on the Display Network; This is a "technical numerical value" given to the "slot" on the web page, where your ad appears. It doesn't necessarily correspond to a "top of the page" or to the "right upper corner" slots.

 

 

-Moshe

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Avg pos in the display network

Top Contributor
# 3
Top Contributor
Hi Gelshtei,

I as well have seen a site with multiple ad slots on the same page, end up displaying the same ad multiple times. There will be an auction for each ad slot on any given page. So, chances are if your ad wins one spot, it could certainly win others on the same page, ultimately showing your ad multiple times on a single page. This is even more common if you're running all available ad sizes in your campaign.

Hope this helps!

-Tom
Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
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Re: Avg position on the display network

Explorer ✭ ✭ ☆
# 4
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Re: Avg position on the display network

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

So, if I understand correctly, I can ignore these values because I can't learn anything from it?

Marked as Best Answer.
Solution
Accepted by topic author gelshtei
September 2015

Re: Avg position on the display network

Top Contributor
# 6
Top Contributor

gelshtei;

Since every page ob GDN is designed differently, and no "slots mapping" for ads on DN, (unlike SERP where you exactly know which slot is # 1 vs slot # 5), I do not use these parameters for optimization of campaigns on the Display Network.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’