Avg CPC Vs Estimation top page bid
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Kindly explain difference between Avg.cpc and Est.top page bid and how it will work?
Because In my campaign one keyword Est.top page bid is Rs.6.08/- but Avg.cpc of the same keyword is Rs.23.67/- how.
Re: Avg CPC Vs Estimation top page bid
Please note that there are lot's of factors which system can't predict, especcially if you are using broad or phrase match keywords so this Est.top page bid is not always correct.