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Avg CPC Vs Estimation top page bid

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hi Team,

 

 Have a Great Day!

 

   Kindly explain difference between Avg.cpc and Est.top page bid and how it will work?

Because In my campaign one keyword Est.top page bid is Rs.6.08/- but Avg.cpc of the same keyword is Rs.23.67/- how.

 

Thanks,

Kalirajan

1 Expert replyverified_user

Re: Avg CPC Vs Estimation top page bid

Rising Star
# 2
Rising Star
Helo Kalirajan, Average CPC tells you much in average did you pay for click while est.top.page bid is estimated cpc which will put your ads in top of search results.

Please note that there are lot's of factors which system can't predict, especcially if you are using broad or phrase match keywords so this Est.top page bid is not always correct.
Cheers, Alexey
UAWC Agency