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Average Position

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

I've got a keyword with a high quality score (8) and above top of page bid, but have a average position of 4. Does anyone have any tips for improving this?

1 Expert replyverified_user

Re: Average Position

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭
Has it only just been set up? It may need to get some traffic first to get up there.

Re: Average Position

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆
Are you running all the ad extensions you can? Google has said that they won't show an ad with few extensions above one with many.

And is it an exact keyword? If it isn't, check the search query report for the actual searches you are appearing for.

Re: Average Position

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Hi campaign has been running for a few weeks now, but still have a low position

Re: Average Position

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Hi, It's a phrase match keyword and I'm currently using 5 extensions

Re: Average Position

Rising Star
# 6
Rising Star
Hey there James,

You can do any or all of the following:
- Look at your search term report and create more specific keywords with phrase or exact matching.
- Try an quality score although difficult with already an 8:
Your click-through rate (CTR).
The relevance of each keyword to its ad group.
Landing page quality and relevance.
The relevance of your ad text.
Your historical AdWords account performance.
- Create a custom bid strategy like 'Target Search Page Location' or 'Target Outranking Share' to up your position.
- What is your bid modifier for mobile? This can be important.
Joshua, Rising Star
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