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Average Calls Clicked Vs Calls Actually Received

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I asked this question before but I worded it wrong. In phone call clicks there is a step after a click where the mobile user has to press "Call". Google charges you regardless whether they call or not. With a Google Forwarding Number you have the metrics to know your clicks vs calls received data.

 

What's your percentage for calls clicked vs calls actually received? Mine is around 50%.

Re: Average Calls Clicked Vs Calls Actually Received

Badged Google Partner
# 2
Badged Google Partner
50% is actually very good. Mine is somewhere between 30%-40%

Re: Average Calls Clicked Vs Calls Actually Received

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
And this is with a fairly large sample size? Have you found that changing ad text/CTA has made a difference in the percentage?