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Average CPC rise

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all !


Have a question : if the average CPC is increasing over time in my campaign, what does it imply ?

1 Expert replyverified_user

Re: Average CPC rise

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭
It will most likely mean that your Quality Score is lowering. You can read an article on Quality Score here:

Hope this helps

- Stephen
Marked as Best Answer.
Accepted by topic author Lokesh X
April 2016

Re: Average CPC rise

Rising Star
# 3
Rising Star
Hi Lokesh,

There are a lot of reasons behind the rise of CPC :

Increased number of competitors.
Competitors bidding more.
Your QS getting down.
Recent changes to bidding strategy by you.
Changes on the website.

Please go through the auction insights report for detailed analysis.

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