AdWords
6K members online now
6K members online now
Improve your AdWords performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

Avarage price

Explorer ✭ ✭ ☆
# 1
Explorer ✭ ✭ ☆

Hey AW ppl,

 

could you please send me some link for a web where I can find average prices based on action (sell, lead, click, view), market (telecom, heat, beauty...) and maybe geography?

 

Thanks  

- Lukas
1 Expert replyverified_user
2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Lukas Melichar
September 2015

Re: Avarage price

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭
Hi Lucas,

http://www.wordstream.com/articles/most-expensive-keywords

Not exactly what you are looking for but apart from doing a serious amount of leg work on the Keyword Planner, not sure there's a page showing what you want?

Sorry i couldn't help any more.

Cheers

JT

View solution in original post

Marked as Best Answer.
Solution
Accepted by RachelM (Google Employee)
September 2015

Re: Avarage price

Top Contributor Alumni
# 3
Top Contributor Alumni

Good morning.

 

Jack T is correct. There is really no page that displays this information in any accurate or usable fashion. There are too many variables. 

 

The cost per lead, per sale, per any/conversion varies dramatically from one industry to another. After all, you wouldn't expect the cost to sell a tee-shirt to be in any way comparable to the cost to sell a new car. The price for a click for a landscaping company and the price for a click for a lawyer aren't going to be anything like the same.

 

Trying to come up with cross-industry "averages" just produces meaningless numbers, useful to no one.

 

In addition, since so much of the "results" companies want with AdWords depends on their websites (and is consequently out of Google's control), costs and conversion rates can vary dramatically from one advertiser to another.  Company A might have a great website and get a 10% conversion rate on traffic they drive to the site. Company B might have a poor website and get a 1% conversion rate.

 

The keyword planner is the best place to start building your own ideas of what your costs might be. The costs shown there are very rough estimates, but they'll give you a starting place.

 


Theresa
Google AdWords Top Contributor
*~*~*~*~*~*~*~*

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Lukas Melichar
September 2015

Re: Avarage price

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭
Hi Lucas,

http://www.wordstream.com/articles/most-expensive-keywords

Not exactly what you are looking for but apart from doing a serious amount of leg work on the Keyword Planner, not sure there's a page showing what you want?

Sorry i couldn't help any more.

Cheers

JT
Marked as Best Answer.
Solution
Accepted by RachelM (Google Employee)
September 2015

Re: Avarage price

Top Contributor Alumni
# 3
Top Contributor Alumni

Good morning.

 

Jack T is correct. There is really no page that displays this information in any accurate or usable fashion. There are too many variables. 

 

The cost per lead, per sale, per any/conversion varies dramatically from one industry to another. After all, you wouldn't expect the cost to sell a tee-shirt to be in any way comparable to the cost to sell a new car. The price for a click for a landscaping company and the price for a click for a lawyer aren't going to be anything like the same.

 

Trying to come up with cross-industry "averages" just produces meaningless numbers, useful to no one.

 

In addition, since so much of the "results" companies want with AdWords depends on their websites (and is consequently out of Google's control), costs and conversion rates can vary dramatically from one advertiser to another.  Company A might have a great website and get a 10% conversion rate on traffic they drive to the site. Company B might have a poor website and get a 1% conversion rate.

 

The keyword planner is the best place to start building your own ideas of what your costs might be. The costs shown there are very rough estimates, but they'll give you a starting place.

 


Theresa
Google AdWords Top Contributor
*~*~*~*~*~*~*~*