Automatic bidding based on day of the week
I want to try and adjust the bidding for one of my clients based on which day of the week it is.
An example: Client X is convertering really good on Mondays but on Thursdays the results are not at all on the same level. I would like to bid up on Mondays and down on Thursdays. Has any of you tried it and if so how did you do it? Across an whole account or did you focus on specific campaigns?
Thank you for reading!
Re: Automatic bidding based on day of the week
Where to apply these bid adjustments will be relative to your data. There is no standard way of doing it. You should apply it to where ever you see this Monday/Thursday trend, and then monitor to see what effect it has.